Waypointers Episode 5: Challenger agencies – everything you needed to know
Did you know that a small number of agencies known as “challengers” are responsible for around 50% of deals? What are their strategy secrets and their approaches to M&A?
In this special, deep-dive edition of our Waypointers podcast, Waypoint colleagues Jim Horton and Matt Lacey explore what makes challenger agencies so dynamic. They discuss how they enable technology and modern marketing techniques to scale their businesses and disrupt the industry. Listen to their exclusive insights here:
Published 18th January 2023
You can also view our Challenger Groups Tracker for more data on this fascinating cohort.