Waypointers Episode 4:
Act big, be big: a recipe for agency growth
Just because an agency isn’t scaled doesn’t mean that its sales processes and growth strategy shouldn’t be professional and considered. Many smaller agencies find positioning to scale difficult, but it needn’t be.
Smaller agencies need to act big to be big. Professionalising the sales function will help agencies achieve scale. Evolved Search is a shining example of how overhauling the sales function can help agencies to overcome barriers to growth. In this episode, we hear from CEO Ian McIntosh about their experience and what other agencies can learn from it as well as Waypoint Partners’ expertise in supporting businesses like Evolved Search.
Published 4th January 2023