Waypointers Episode 12 – in conversation with Luke Smith, founder and CEO, Croud
In this third episode of our Challenger series, Waypoint partner, Matt Lacey sits down with Luke Smith, founder and CEO of Croud.
Luke reflects on Croud’s recent acquisition of social media agency, Born Social and talk about his ambitions for the business.
Tune in to hear about Croud’s origins, an honest account of what it was like to secure private equity investment and the ownership structure and culture that set it apart from the competition.
Waypointers Episode 12: Challenger agencies special – in conversation with Luke Smith, founder and CEO, Croud
Published 19th April 2023
If you want to catch up on any of the previous episodes in our Challenger series, you can catch them here:
- Our scene setting introduction to Challenger agencies – you’ll hear about some of the well-known agency names, including Stagwell and S4 Capital Group, but you’ll also learn about others that are flying below the radar, at least in the UK, despite their size and ambitions.
- Our first interview with a Challenger agency head – a conversation with Michael Birkin, the CEO of kyu Collective.