Waypoint Partners launches podcast supporting agencies during recession
November 23, 2022
Waypoint Partners, a global growth and M&A advisory firm, has launched its Waypointers podcast, designed to share insight, advice and knowledge from the leading lights of the creative, digital and tech landscape.
With new episodes published regularly, the podcast brings together industry leaders, agency founders and expert voices.
Waypointers aims to help businesses understand their value and recognise where performance enhancement is required to grow and deliver better returns.
Waypoint Partners specialises in corporate finance and growth advice to businesses in the creative and technology sectors. Their focus is building scalable growth, value creation and realisation to businesses at any stage of development.
Their services are designed to provide end-to-end business acceleration for scale ups and more mature businesses to build value and find potentially profitable routes to exit.
The podcast comes as agencies face financial pressure from the recession and cost of living crisis, and the first episode features best-selling author and sales coach, David Kean, who argues that recessions can yield growth opportunities for agencies. Though, he points out that they need to be proactive and ‘in shape’ to achieve this.
Every episode has a different theme, and upcoming topics will focus on the importance of mentorship, how the European software industry can compete with Silicon Valley, and Employee Ownership Trusts (EOTs).
The podcast has a unique place in the market as it blends the expert growth advice and guidance with value creation and realisation insights from M&A advisers providing critical insights for businesses at any stage of their growth journey.
Phil Gripton, Partner at Waypoint Partners, hosts the first episode of Waypointers. He said:
“We are delighted to launch our podcast and widen our support to developing companies. For over 30 years, I’ve held commercial leadership roles and focused on optimising businesses. This is an exciting next step in helping businesses achieve growth. We are confident this podcast will be insightful for leaders in the agency, tech, creative and digital eco-systems.”
David Kean, author and Co-Founder of Catalyst2, said:“
While recessions are tumultuous, they can be a great opportunity to succeed against competitors. In tough economic times, agencies need to take-charge and proactively find clients. Those who rely on work coming to them will struggle.
“We hope this podcast will provide the necessary tools for leaders to enhance their business value and get match-fit for recessionary challenges.”
Waypoint Partners is an expert global growth and M&A advisory firm providing support to businesses in the creative and technology sectors.
Listen to the first episode of Waypointers here: Episode 1 – Recession survival guide
About Waypoint Partners
Waypoint Partners is a leading growth and corporate finance advisory firm, working globally with shareholders and their leadership teams in the creative and related technology sectors to grow and realise value.
Waypoint Partners is unique. The team’s backgrounds in running agencies, tech companies and corporate finance make Waypoint the ideal partner for businesses looking to grow or realise value. Having worked with over 200 agencies, tech firms and digital companies, it knows what drives value and its agnostic approach means it will advise on what’s right for businesses to meet their ambitions, whether that’s growth advisory, growth capital or a sale.
Waypoint’s values of service, relationship and excellence run through everything it does.