Waypoint advises Lexington on its sale to kyu

September 22, 2022

Waypoint is delighted to have advised Lexington on its sale to kyu


Lexington, the UK’s leading strategic communications consultancy, is joining the kyu Collective, a curated network of world-class creative firms.

Founded in 1998, Lexington has grown from a public affairs agency to an integrated, multi-channel organisation working with clients on corporate reputation, crisis management, ESG (Environmental, Social and Governance), digital as well as government and public affairs issues.

With offices in London, Manchester, Leeds and Cambridge, Lexington draws on the expertise of a senior team of former government advisers, former journalists, public affairs strategists, policy experts, ESG advisers, along with digital, data and communication specialists.

“I founded Lexington nearly 25 years ago and am immensely proud of all we have achieved,” said Mike Craven, Executive Chair and Founding Partner of Lexington.

“Lexington has doubled in size in the last three years. I want Lexington to continue to broaden and deepen its offer. We need a strategic partner to help boost our growth and kyu is the right partner for us to achieve that. They are an amazing group of companies in complementary disciplines which will help us develop new products and services for our clients and help us expand our reach into a bigger global market.”

“Lexington is truly one of the UK’s leading strategic communications agencies,” said Michael Birkin, kyu’s CEO. “From the very start of kyu, we have recognized that if we are to wield the influence and impact we both aspire and need to, we will need colleagues who understand the corridors of power and the media that influence them. Lexington brings direct experience of Whitehall, Westminster and the wider centers of power to deliver strategic advice and smart, insightful campaigns for their clients. They are simply the right company to help kyu expand into new terrains.”

Waypoint’s Jim Houghton, who advised on the sale, commented: “Lexington is the ideal addition to bring PR and communications skills to kyu, given the remarkable reputation the London-based agency has built for itself. It was a pleasure to work with both parties and we wish them every success

© Waypoint Partners LTD 2022