Waypoint advise Nomensa on its sale to Sideshow Group

October 12, 2022

Waypoint is delighted to have advised strategic experience design agency Nomensa on its sale to Sideshow Group.

Nomensa will remain as a stand-alone agency brand, joining other specialist companies in the group.

With offices in London, Bristol and Amsterdam, Nomensa is particularly strong in the public sector, managing compliance and processes with clear rigour, as well as supporting key private sector businesses and brands.  

Tony Hill, founder of Sideshow, comments: 

“Nomensa has built a strong reputation for its outstanding UX design and accessibility expertise in the digital transformation work it does in the government space, as well as building long-term partnerships that create customer experience excellence for some amazing brands.

“We’re constantly looking for businesses with the right skillset and culture to integrate within our portfolio and to drive growth and momentum. Nomensa’s proven expertise and human-centric approach is the perfect fit”. 

Sally Lincoln, managing director at Nomensa, adds: 

“Sideshow’s commitment to evidence driven decision making and outcaring the competition was very attractive to the leadership team at Nomensa.

“We work with both public and private sector clients, transferring collaborative learnings between the two, to create digital experiences that make a measurable difference for our clients. As more and more organisations get to grips with the value and importance of truly transformative and inclusive experiences, we have seen rapid growth in recent years. 

“It was great to see our deep knowledge of the public sector and our market-leading skillset around accessibility and experience design valued by Tony and his team at Sideshow.

“We are keen to get working with our new colleagues to share knowledge and opportunities and to be part of Sideshow’s ambitious growth plans for the future. Sideshow is the perfect home for Nomensa and we look forwards to what the future brings for the group.”

Waypoint Partners, an expert global growth and M&A advisory firm to the creative and technology sectors advised Nomensa on its sale to Sideshow.

Matt Lacey, partner at Waypoint Partners, explains: 

“Nomensa is at the top of its game as a true expert in the arena of UX and experience transformation. The team has huge ambition and I believe an exciting, disruptive challenger group such as Sideshow, with its shared ambition and values, will be a fantastic partner. This new addition to the group certainly makes it one to watch.”

© Waypoint Partners LTD 2022