Waypoint advise Casual Films, Inc. on its acquisition of Asia Pacific Ventures

June 6, 2022

Casual Films Inc logo

Waypoint is delighted to have advised Casual Films, Inc. on its acquisition of Asia Pacific Ventures, a long-standing Hong Kong content strategy and production agency.


The announcement follows a year of exciting growth, market expansion and a keen focus on enhancing proprietary technology aimed at efficient global production.

Founded in 2006, Casual has grown to over 75 people with offices in London, the US, Australia and Spain. Its clients include BMW, Google, JPMorgan, HSBC, NBA, Red Bull, and Salesforce.

APV, headquartered in Hong Kong serves multi-national companies in Asia-Pacific and beyond. Recent clients include Prudential, Alibaba, Manulife, Hotel Jen, RedBull and Jumpstarter.

Nick Francis, Casual Films said:

“APV is so well established in the market in Hong Kong, this deal opens up the whole of the Far East for us. Giving us on the ground capability from mainland China to Singapore and beyond.

We’re extremely grateful to Brett and all the team at Waypoint for their insight, experience, and tenacity in seeing our acquisition of Asia Pacific Vision to a successful conclusion. From the creative deal structuring and candid counsel when we needed it the most, they delivered all the way through deal completion. This major step for our company was made significantly easier by leveraging Brett’s salient experience and tireless work ethic.”

© Waypoint Partners LTD 2022