Martin's Biography

I am a senior executive in the software industry with 30+ years’ experience of B2B enterprise technology and associated services across EMEA. As a Partner at Waypoint Partners, I specialize in advising early-stage tech-centric ventures on their growth and fundraising strategies.

Previously, I have worked in sales, business development and general management positions for several global blue chip enterprises including SAP, Fujitsu and Oracle. I’ve been a successful co-founder and have enjoyed multiple trade transactions. I’m an alumnus of MIT, IESE and Imperial College, and a serial angel investor and start-up mentor with personal investments spanning martech, customer analytics, machine learning and fintech.

I’m also a passionate advocate and practitioner of human-centric leadership and member of the advisory board and guest lecturer at Cranfield Business School in the UK.