News & Views

Global strategy firm Vivaldi acquires London-based digital marketing agency Gravity Thinking

by Sarah O'Neill
23rd January 2019
Global strategy firm Vivaldi acquires London-based digital marketing agency Gravity Thinking, post image

Global strategy firm Vivaldi today announces the acquisition of London-based award-winning digital creative agency Gravity Thinking – whose clients include Hyundai, Pizza Hut and William Grant & Sons – as part of its drive to deliver tangible impact and proven growth strategies to clients.

The deal adds Gravity’s innovative social and digital marketing capabilities to Vivaldi’s existing business, brand strategy and data analytics offering, allowing the combined group to deliver strategies based on demonstrable impact, supported by first-rate customer journey analytics and brand funnel optimisation. The two companies are already working together on clients in the enterprise software, tourism and retail sectors.

Gravity Thinking’s Managing Partners Stephen Firth and Andrew Roberts will join Vivaldi’s leadership team and continue to be based in London. All of Gravity Thinking’s staff will be retained and will work closely with Vivaldi’s global team across their nine offices, including New York, Chicago, Toronto, Buenos Aires, London, Zurich and Munich.

Gravity Thinking was advised by leading growth and M&A advisors Waypoint Partners who supported the managing partners throughout the process, leveraging an acute understanding of the M&A landscape to bring the deal to completion.

The announcement caps a year of expansion, client growth, and new thought leadership for Vivaldi. The combined organisation, driven by an agile methodology to launch new ideas, concepts, and brands in the market, will be integral to delivering the company’s flagship work on platform business models.

Tom Ajello, Vivaldi’s Global Chief Creative Officer, said: “Our industry still operates in silos. Yet people and brands have evolved — we are the only independent global player that has the passion and persistence to successfully merge what others have kept separated for too long.”

“The deliberate integration of strategy expertise, award-winning creativity, and in-market activation is absolutely necessary in the new model of building brands,” added Erich Joachimsthaler, Vivaldi Founder and CEO. “I’m looking forward to an exciting year ahead, bringing together these two companies that share similar views and cultures.”

Gravity Thinking managing partner Andrew Roberts said: “We’re thrilled to join the Vivaldi family and inspired by their pioneering thought leadership on brand-building and growth. We are looking forward to working with them to bring the growth strategies to life through in-market activation.”

Founded in 2007 by Managing Partners, Andrew Roberts and Stephen Firth, Gravity Thinking has gained acclaim with many of the world’s forward-looking brands for its unique storytelling and relentless focus on data, resulting in the delivery of innovative marketing and measurable social and digital activation.

Otto Stevens, Partner at Waypoint Partners, said: “Vivaldi’s acquisition of Gravity Thinking is smart, mutually beneficial and has client interests at its core. Vivaldi has taken a significant step towards the development of deeper executional capabilities and strengthened its foothold in the European market; while Gravity has unlocked the potential for rapid growth and gained access to a new calibre of client. We’re proud of our role in facilitating this deal.”

Alongside Waypoint Partners, Gravity Thinking was advised on legal issues by Kemp Little, whilst Vivaldi used Humphreys Law for its legal and tax counsel.

For more information about this deal, please contact


Photo credit: Vivaldi 
Erich Joachimsthaler, Founder and CEO, Vivaldi
Richard Rolka, Global CFO, Vivaldi
Stephen Firth, Managing Partner, Gravity Thinking
Agathe Blanchon-Ehrsam, Global CMO & Partner, Vivaldi
Tom Ajello, Global CCO & Senior Partner, Vivaldi
Andrew Roberts, Managing Partner, Gravity Thinking

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