News & Views

Draw complete sale to Oliver Wyman

by Matt Lacey
9th January 2018
Draw complete sale to Oliver Wyman, post image

Leading growth advisory and M&A firm, Waypoint Partners, is proud to announce the successful sale of Draw to top tier consultancy Oliver Wyman. The sale follows a seven-year working relationship between Waypoint and Draw, the UK based, strategically-led digital agency.

Waypoint Partners worked to raise the quality and breadth of Draw’s services throughout this period of collaboration, resulting in the agency quadrupling in size and securing its position within eConsultancy’s Top 100.

Fred Brown, Group Managing Director of Draw, says:

‘Draw has benefited from Waypoint’s insightful advice, useful introductions and the nurturing and mentoring of our leadership team. Building a successful business is rarely easy and Waypoint has unquestionably helped drive growth, preserve culture and retain sanity! They are genuinely different to other practices, because they recognise that the way something is said matters as much as the message itself.’

Whilst consultancies such as EY, Accenture and Deloitte have purchased leading creative shops and/or service design agencies over the last two years, the acquisition of Draw signals increased activity amid the top tier management consultancies, which, until now, has been less prominent.

Oliver Wyman provides Draw with: the opportunity for expansion, access to top table clients and large-scale, cutting-edge projects; and assistance with strategy delivery, core to the proposition developed by Draw and Waypoint. From the perspective of Oliver Wyman, the acquisition of Draw provides digital capacity and ability to create the tools and services that result from their consulting work as well as critical design thinking.

Otto Stevens, Waypoint Lead Partner on the Draw account, says:

‘Securing an acquisition like this is testament to the trusted partnership that developed between Waypoint and Draw. Our team was on hand to advise key stakeholders at critical points, be it in relation to commercial leadership, the recruitment of senior talent or overall business strategy. When it came to sale, the value that had been created in Draw, alongside its clear market proposition, meant the agency had a choice of home. Oliver Wyman’s combined culture of innovation and curiosity, as well as the truly transformational work it carries out with top global companies, meant it was unquestionably the most attractive offer on the table. 

 ‘Waypoint’s focus on building agencies for sustainable long-term operation beyond acquisition, means we are confident this sale will signal a bright future for Draw and Oliver Wyman.’

Over the last six months, Waypoint has completed three major deals on behalf of Verve (sold to Omnicom), certain shareholders of Zone Digital (sold to Cognizant) and now Draw.  Each is a great example of the benefits available to agencies that choose to work with Waypoint.


For further information please contact Angela Lurssen on +44 (0) 203 282 7598 or send us an email via

Notes to editors:

About Waypoint Partners

Waypoint Partners is a leading growth advisory and M&A firm, working with shareholders and their leadership teams in the creative, marketing and technology sectors to grow and realise value.

About Draw

Draw is a team of 50 experts who create transformational digital products to unlock better outcomes for businesses, brands and institutions. They create and support highly effective websites, apps and business tools through activities such as digital strategies, CRM and email campaigns, SEO and content. Services including UX and UI design, and front and backend development, are underpinned with robust project management and delivery. The results for clients are rapid business results and long-term commercial value. For more information visit

Follow Draw on Twitter @DrawGroup

About Oliver Wyman

Oliver Wyman is a global leader in management consulting. With offices in 50+ cities across 26 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organisation transformation. The firm’s 4,000 professionals help clients optimise their business, improve their operations and risk profile, and accelerate their organisational performance to seize the most attractive opportunities. Oliver Wyman is a wholly owned subsidiary of Marsh & McLennan Companies [NYSE: MMC]. For more information, visit

Follow Oliver Wyman on Twitter @OliverWyman


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