News & Views

Cognizant acquires Zone

by Matt Lacey
26th October 2017
Cognizant acquires Zone, post image

Waypoint Partners advises certain Zone shareholders during acquisition

Waypoint Partners continues to deliver invaluable counsel to former client, Head London, (acquired by Zone in early 2017), as American, NASDAQ listed company, Cognizant Technology Solutions Corp (“Cognizant”), announces its acquisition of Zone – the strategy, technology and content specialist with offices in London, Bristol, Cologne and Denver.

As reported earlier this year, Waypoint Partners worked with Head London over a three-year period, playing an instrumental role in strategically driving growth and ultimately preparing the London-based agency for sale. This support included the successful negotiation of the shareholders’ earn-out and exit deals.  In light of Cognizant’s interest in Zone, Waypoint Partners was called upon by the former Head London team to advise them on the deal.

Rebecca Simmonds, Ex-Managing Director of Head London and now member of Zone Senior Management Team, says: The Waypoint team were on hand for counsel once we became aware of Cognizant’s unexpected, yet welcome, interest. With their extensive experience in M&A, specifically in the creative, marketing and technology sectors, Waypoint helped us navigate the impact of the deal.”

Whilst Waypoint Partners has proved invaluable to Simmonds and her colleagues over the last twelve months in particular, there is little doubt that Zone, too, has benefited from their expertise. Zone’s purchase of Head, London significantly bolstered the agency’s digital transformation capabilities, making it a more attractive asset for acquisition.

Miles Welch, Partner at Waypoint Partners, says: “Whilst Head, London was our direct client initially, the subsequent acquisition of Zone by Cognizant is a clear demonstration of the ripple effect of our work throughout the sector. The subsequent M&A activity affirms the efficacy of the Waypoint approach, which at the heart focuses on working with our clients to drive growth, increase value and realise their business ambitions. We were delighted to have the opportunity to support the Head team once again

Waypoint Partners are a leading growth advisory firm, working with shareholders and their leadership teams in the creative, marketing and technology sectors to grow and realise value. Are you planning for agency growth in the next 1-3 years? We would be happy to help you achieve your growth targets. Please feel free to give us a call on T +44 (0) 203 282 7598 or send us an email via We look forward to starting the conversation.

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