News & Views

Click Consult completes sale to Ceuta Group

by Matt Lacey
4th October 2018
Click Consult completes sale to Ceuta Group, post image

Leading growth advisory and M&A firm, Waypoint Partners, is proud to announce the successful sale of award-winning full-service digital and search marketing experts Click Consult to global consumer brand services business Ceuta Group.

Click Consult has consistently been voted one of the UK’s best digital agencies by Econsultancy and The Drum, as well as being named Most Effective Agency at the Performance Marketing Awards 2018 and Search Agency of the year at the Northern Digital Awards 2018.

The acquisition of Click Consult is a key development in Ceuta Group’s strategy to invest in complementary businesses that enhance the value of the Group’s offering to current and prospective clients. The move results in greater synergies across the Group in the form of shared knowledge, resources and the opportunity for increased cross-selling and enhanced outcomes for clients.

Click Consult will continue to operate as an independent business and will work closely with other companies under the Ceuta Group umbrella to collaboratively deliver outstanding results for clients and brands.

Matt Bullas, CEO of Click Consult, comments: “We selected Waypoint Partners as our M&A advisors due to their experience within the sector – this has proven to be a key decision during Click Consult’s acquisition process.

“The team has been on hand to provide valuable and key advice during this process and give the direction required to complete a successful acquisition such as ours. I have viewed Waypoint as a key strategic partner and a vital element of our acquisition process.”

Matt Lacey, director at Waypoint Partners, adds: “We’re seeing an emerging breed of leaders who want more than the traditional exit story of selling to the usual suspects (whether that be a network or, more recently, a major management consultancy), who want the backing to grow their businesses further and to play a key role in a larger growth plan. They’re looking for a new breed of investor to match and not all parties are keeping up.

“This deal is a prime example of the emerging mindset, and demonstrates the shared ambition of both parties. Ceuta Group demonstrated itself as an exciting home for the Click Consult team, offering an elevated platform upon which Click Consult will be able to build on its own success. At the same time, Click Consult is able to play a fundamental role in accelerating Ceuta’s growth potential and expansion in the areas of creative and digital expertise.”

An Osborne Clarke team led by corporate Partner Tim Birt acted for the seller on the sale of Click Consult. Tim Birt was assisted by corporate Senior Associate Harriet Clarke, tax Partner Tracey Wright, Tax Associate Luolan Dong and Associate Rachael Oakley from the employment team.


For further information please contact Angela Lurssen on +44 (0) 203 282 7598 or send us an email via

About Waypoint Partners

Waypoint Partners is a leading growth and M&A advisory firm with offices in London, Edinburgh and New York, also operating across the US West Coast, China and Europe. We work globally with shareholders and their leadership teams in the creative & marketing, technology and retail sectors to grow and realise value.

We’re unique. Our backgrounds in running businesses and M&A make us the ideal partner for businesses looking to grow or realise value. Having worked with over 200 companies, we know what drives value and our agnostic approach means we’ll advise on what’s right you to meet your ambitions, whether that’s growth advisory, growth capital or a sale. Our values of service, relationship and excellence run through everything we do. Our specialities include: growth advisory, growth capital, mergers & acquisitions.

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