Case study – Verve sells to Omnicom Media Group

Waypoint Partners advises on sale of Verve to Omnicom Media Group.

Waypoint Partners is delighted to have advised the multi award-winning London-based SEO and content marketing agency Verve Search on its sale to Omnicom Media Group.

  • Voted large SEO Agency of the Year (European Search Awards 2017),
  • Verve Search is an international agency at the forefront of the search
  • marketing industry. Its rise from start-up to award-winning global provider has been driven by outstanding client-first results, talent, innovation and accountability.
  • Verve Search’s specialist team spans 14nationalities and provides services in 15 languages. Clients include Expedia, GoCompare and MADE.

“Waypoint have been invaluable throughout this process, providing not only M&A expertise but support and counsel through all stages of the acquisition process. It really felt like they were part of the team and with us all the way”

-Lisa Myers, Verve’s founder & CEO

The journey to realising value…

Waypoint has partnered with Verve Search on its journey of dynamic growth since 2014, offering counsel, challenge and support along the way. As a leading growth advisory in the creative, marketing and technology sectors, Waypoint provided the leadership team with the key frameworks, experience and wider market context to facilitate optimal decision making.

Verve’s founder and CEO Lisa Myers has consistently made the key business decisions to stay ahead of the curve and maximise results for clients. The team boasts a mix of creative, outreach and technical experts – which is able to deliver creative campaigns which not only generate exceptional SEO results but gain consistent coverage from top-tier publications (both online and offline), create social media buzz and even TV coverage.

Waypoint also provided M&A expertise along the journey, giving the leadership team total confidence entering into a transaction. With an intimate knowledge of Verve Search and the priorities of the leadership team, Waypoint was ideally placed to negotiate and manage the entire process – achieving the best result for the shareholders.

”We’ve really enjoyed working alongside Lisa and the Verve Search team over the last couple of years. Their tenacity and ambition has catapulted Verve Search to the forefront of the industry – making it highly attractive to groups like Omnicom Media Group. Omnicom Media Group snapping up Verve Search is a reminder of its commitment to delivering top-tier creativity and innovation for its clients.” 

– Matt Lacey, Director, Waypoint Partners