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Case study – Signal / Noise bought by Economist Group

Waypoint Partners advises on the sale of data design studio, Signal Noise, to The Economist Group.

Waypoint Partners is delighted to have advised London-based data design studio, Signal Noise, on its sale to The Economist Group.

Founded in 2010 by Matthew Falla, Christian Thümer, and Hem Patel Signal Noise is a leading data design studio, using design and technology to deliver clarity and inspiration. It creates data visualisations, tools, and dashboards for a plethora of international blue-chip clients including Accenture, EE, and Unilever.

Joining forces with The Economist Group is a natural fit for Signal Noise and will provide exciting opportunities for the business and its clients. With access to a global network of researchers, analysts, strategists and thought leaders, Signal Noise can create cutting-edge content and tools for a data-driven age, continuing to push boundaries and empowers people to use data in new ways.

“Waypoint Partners were a fantastic addition to the Signal Noise team on this deal. They applied their significant industry experience in a way that was personable, supportive and good humoured throughout. Waypoint Partners are fluent in the language, processes and culture of both agency and corporate worlds – which was invaluable for strengthening ties and developing a common understanding between us and The Economist Group.”

The journey to realising value…

Reflecting on the five years since founding the business, Matt, Christian and Hem had a lot to be proud of – great work and a culture of collaboration. Looking to accelerate their path to growth and build value, the team appointed Waypoint Partners to provide the help, support and challenge required to fuel and manage the growth.

As the UK’s leading growth consultancy for the marketing services and technology sectors, we brought deep sector experience (running and scaling agency businesses) and an understanding of what the market is looking for.

As conversations with The Economist Group were initiated, we began preparing the business for exit and managing the sales process. With our combined corporate finance expertise and intimate knowledge of Signal Noise, we were able to maximise return for the team, negotiating and defending value throughout the process to completion.

Continuing the journey…

Having secured a great deal and exceptional multiple for the business, the team has kept us on as their adviser. We will continue to offer support and advise to help them to secure and maximise the future value potential of the transaction.

“It’s been a pleasure to help the team at Signal Noise deliver on their growth ambitions.  The synergies with The Economist Group are obvious and the deal allows them to continue to service other clients and grow the business as an agency. Our partnership and close working relationship with Signal Noise was a considerable factor in making this a successful transaction.”